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Poster and UiUx
#NEONGOING
A campaign inspired by M+: NEONSIGNS.HK, an online exhibition presented by M+ in 2014, to raise awareness towards disappearing neon signs in Hong Kong. It involves a hashtag tagline for social media platform submissions and an interactive AR app for locals and tourists. To extend its reach to the public, a poster is followed to promote the hashtag key and the app.
The name “NEONGOING” has two meanings: one as a hope for continuing the neons, and as an alert to the audience that these glowing lights are gradually disappearing in Hong Kong.
Click here to experience the app.
FILM // PHOTOGRAPHY // GRAPHIC DESIGN
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